Sell Well

SEP 10, 2026•23 MIN

Phone a Friend: Weaver Ellard on Pricing Transparency and Winning Bigger Deals

I called up my friend Weaver Ellard, co-founder of Dodeka Digital, to talk about something almost every agency owner wrestles with: charging more. Weaver has sat on both sides of the table, as a client hiring agencies and now running one. He built his entire pricing approach around two things: market data and margins. We also get into why putting your pricing out in the open actually wins more deals than it costs you, how to stop pricing off a gut feeling, and the specific numbers Weaver watc...

SEP 3, 2026•10 MIN

Crafting Strong Offers: A Question, a Warning, and a Myth

Everyone wants to talk about scripts and closing techniques, but if your offer is weak, none of that matters. In this episode I'm giving you a question, a warning, and a myth to run every offer through before you launch it, including the one my husband asks me every single time I bring him a new business idea, and a really terrible baby boutique idea I had two months postpartum that never should have seen the light of day. I'm also getting into what Alex Hormozi's $100M Offers actually taught...

AUG 27, 2026•13 MIN

Phone a Friend: Natalie Turner from MintLeads on Cold Email 101

Cold email has a reputation problem. People hear it and think spam, think sleazy, think it doesn't work anymore. So I brought in my friend Natalie, who has been doing this for four years to set the record straight. We talk about what cold email actually looks like right now, why the plain text one liner beats the polished pitch every time, and how to know if your target market is even big enough for this to work. Want to talk to Natalie yourself? Head to mintleads.io and get on her calendar. ...

AUG 20, 2026•12 MIN

Stop Scrolling, Start Selling: Your 4-Step Outbound Plan

I'm the oldest of four, and my siblings will tell you I've got big sister energy, the kind that comes out in full force when I see you doing something I know you should be doing differently. Today that energy is aimed at your sales process. You feel like you're selling when you're actually just scrolling, or worse, just making friends online. I'm breaking down exactly why your brain tricks you into thinking content is the same as outreach, and then I'm giving you a real four step plan to fix ...

AUG 13, 2026•8 MIN

Send the Loom: The Five Minute Video That Kills Sticker Shock

I'm a big fan of sending Looms along with proposals, and I believe emailing a proposal, or talking through numbers on that first call, can kill a deal even when you have amazing value to add. That's what we're getting into today. I'm giving you a high level look at what a Loom proposal can cover, from personalizing it to their exact call outs to how you handle the close, and why walking someone through pricing on video changes the entire tone of a deal. Plus the very unhinged thing I do the s...

AUG 6, 2026•11 MIN

My Top 4 Red Flags: Not Worth the Money

Most of what I talk about on this show is how to close more deals. This episode is the opposite. I'm walking through the four client red flags that would make me walk away before I ever sign the contract, no matter how good the budget looks. Spoiler alert: it's not just about creepy vibes on a sales call, though we're covering that too. It's about expectations that were never mine to carry, resentment that shows up before the work even starts, and a pattern I now watch for before I say yes to...

JUL 30, 2026•12 MIN

Price Objections Aren't About Price: The Psychology of "I Can't Afford This"

I hate the sales advice that says when someone tells you the price is too high, you should ask them "what's the cost of your future?" It's fear tactics dressed up as strategy, and it doesn't work. I know because I've been on the receiving end of that exact line, and it made me want to hang up immediately. This week a coaching client brought up price objections, and it got me thinking about what's actually happening in that moment. A price objection isn't really about money. It's an emotional ...

JUL 23, 2026•30 MIN

Phone a Friend: A Live Coaching Session with Abby Connolly

My very first intern is on the show with me today, except now she runs her own thriving design studio. I put Abby on the spot for a live, no-prep coaching session so you could hear exactly what it sounds like when I work with a client in real time. In this super speed, rapid fire session we get into her offers, her pricing, and the one thing that's capping her growth right now. Plus the story of how a phone call about filing an LLC turned into an actual business (her parents literally bought ...

JUL 16, 2026•12 MIN

Facts Over Feelings: How I Learned to Forecast My Business

I am not a spreadsheet girly. I'm a salesperson, always have been, numbers were the thing I dealt with after the fun part was over. But my husband David built me a tool early on that changed how I ran my business, and it's the exact same one that took me from $800 a month to seven figures. I still use it every single day. Today I'm breaking down what forecasting actually is, why it's not just a VP with a finance team thing, and the three decisions it hands you the second you start doing it da...

JUL 9, 2026•16 MIN

You Are Not Your Business: Why Your Identity Is Costing You Deals

I scrapped the episode I had planned this week because the same question kept coming up on multiple coaching calls this week. "Who am I, if this business doesn't work out?" I know that sounds like a mindset guru thing, but stick with me, because getting this wrong is quietly costing you sales calls, and getting it right will change how you show up in your business completely. Head to suzieconsoli.com if you want to talk through where you're getting stuck.

JUL 2, 2026•9 MIN

The Right Way to Bring On a VA: 3 Steps Before You Hand Off Sales Tasks

Most business owners don't hire a VA with a plan. They hire one because they're overwhelmed, hand off whatever feels urgent that day, and a few months later they're frustrated and convinced the VA just isn't cutting it. Here's the truth: it's rarely the VA. It's that nobody set them up to succeed in the first place. I'm walking through three steps to bring on a VA the right way, plus three sales tasks you can hand off immediately if you're overwhelmed and not sure where to start. Follow up, p...

JUN 25, 2026•17 MIN

Phone a Friend: Oaken Mulholland on LinkedIn Outreach That Converts

Everybody keeps telling me LinkedIn outreach is dead. I hear it from my clients constantly, usually right after they forward me another one of those cringey DMs that opens with "we both went to college" and ends with a calendar link. So I phoned a friend who is booking calls and signing clients on LinkedIn every single week, and I asked him to make his case. Oaken Mulholland coaches agency owners, coaches, and consultants on how to land three to five sales calls a week using LinkedIn in about...

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